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Why this is hard
For the brand
A big following doesn't mean those followers want what you sell.
For the creator
They get dozens of copy-paste pitches a week. Most go unread.
For both
Payment, deadlines and usage rights get agreed too late, or not at all.
What we do
One roof.
Most brands hire an agency to find the creator and a studio to make the work. The gap between them is where briefs get lost.
Influencer partnerships
- Sourcing
- We shortlist creators whose audience already buys what you sell — built against your customer, not your category.
- Terms
- Outreach, negotiation and contracts handled end to end, so you approve names rather than chase them.
- Rights
- Usage, exclusivity and deliverables agreed in writing before anyone shoots.
Content production
- Briefing
- Written for the creator's own format rather than against it, so the post still sounds like them.
- Production
- Shoot direction, editing and delivery in-house — never subcontracted to someone you'll never meet.
- Handover
- Final files, cutdowns and the rights you paid for. Yours to keep and run again.
How a deal runs
In order.
We don't hand you a list of names. We run the deal end to end, and each stage closes before the next one opens.
- 01
Source
We find creators whose audience already looks like your customer — not simply the biggest accounts in your category.
- 02
Vet
We check the audience is real, the comments are real, and the last thing they posted is something you'd want to sit beside.
- 03
Secure
Outreach, negotiation and contracts. Fee, deliverables, dates and usage rights agreed in writing before anyone shoots.
- 04
Produce
Briefed, shot and edited in-house, in the creator's own format — so the post still sounds like them and not like an ad.
- 05
Hand over
Final files, every cutdown, the rights you paid for, and the creator relationship itself. Yours to run again without us.
Source → Vet → Secure → Produce → Hand over
Selected clients
Different products, different markets — the same job each time.
The network
Every campaign starts from a list we already know — who replies, who delivers, and who is worth the fee.
2,000+
Creators approached
Who you work with
Two people, two jobs, and you talk to both.
Asadullah
Influencer and creator partnerships
Daniyal
Content production and paid social creative
Before you ask
How do you choose creators?
Audience overlap with your customer, on-camera credibility, and whether they've posted in your category before. Follower count is the last thing looked at. You get the shortlist with the reasoning, and the right to reject any of it.
Who owns the content?
Whatever the contract says — and it says it before the shoot. Standard terms hand you the final files and the usage you paid for. Paid usage rights and exclusivity are priced up front, not renegotiated once the work exists.
How long does it take?
Shortlist in a week. Terms agreed in a fortnight. Content delivered within four weeks of terms closing — assuming product reaches the creator on time, which is usually the thing that slips.
What if a creator doesn't deliver?
Deliverables and dates are contractual, and fees are staged against them rather than paid up front. If a creator falls through, we replace them from the same shortlist at no extra fee from us.
How do timezones work?
We work 09:00–18:00 GST. Written updates rather than standing calls, and same-day answers on anything holding up a shoot.
Anything else: hello@creatorpaw.com
How a first campaign runs
Published, so you can hold us to it.
Week 1
Product call, then a shortlist with reasoning against each name.
Week 2
You approve or reject. Outreach and negotiation on the names you keep.
Weeks 3–4
Contracts signed, product shipped, briefs written, dates locked.
Weeks 5–6
Content delivered. Cutdowns, source files and rights handed over.
Next step
Bring your current creative and your ad account numbers. You'll get a direct read on whether this is worth doing — including if the answer is no.
Working hours
09:00–18:00 GST
Direct